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Geocoded Businesses 

NAVIGATE markets a geocoded Businesses dataset where the business listings are supplied by the Acxiom Infobase Businesses product. Geocoded is performed by NAVIGATE against the G-NAF dataset.

InfoBase Business data is second to none when it comes to coverage and data accuracy. Acxiom generate their data via substitute for telephone research — by actually calling all of the companies and conducting an in-depth, privacy compliant interview, Acxiom capture the information needed  to effectively target your marketing campaigns and locate businesses by type, principal business and size.

Locating businesses is an important aspect of creating new retail and industry premises and business infrastructure.

Data Fields 

Field name

Values and Comments

COMID

Company Identifier

NAME

Company Name

HD_FLAG

Head office / branch office code.
B = Branch; C = Corporate Office; F = Franchise; G = Buying Group; H = Head Office; O = Only Office; S = State Office; NULL = Null

HDBRANCH

Head office / branch office (This is a numeric code in a character field)

0 = Branch; 1 = Corporate Office; 2 = Franchise; 3 = Buying Group; 4 = Head Office; 5 = Only Office; 6 = State Office; 7 = Regional Office; 8 = Not Specified;

EMP_NO

Number of employees.

EMP_RANGE

Employee range (This is a numeric code in a character field). This indicates how many employees but grouped by ranges as follows:

Null= Not Specified; 1 = 1-4; 2 = 5-9; 3 = 19-19; 4 = 20-49; 5 = 50-99; 6 = 100-249; 7 = 250-499; 8 = 500-999; 9 = 1000-4999; 10 = 5000-9999; 11 = 1000 plus;

ACN

Australian Company Number

ABN

Australian Business Number

ANZSIC

Australian New Zealand Standard Industry Classification Code.

ANZSIC2

Australian New Zealand Standard Industry Classification Code.

ANZSIC3

Australian New Zealand Standard Industry Classification Code.

ADDRESS_1

Line 1 of Delivery Address for Correspondence

ADDRESS_2

Line 2 of Delivery Address for Correspondence

ADDRESS_3

Line 3 of Delivery Address for Correspondence

ADDRESS_4

Line 4 of Delivery Address for Correspondence

FULL_ADDRESS

Full Delivery Address for Correspondence.

SUBURB

Suburb of Delivery Address for Correspondence

STATE

State of Delivery Address for Correspondence

POSTCODE

Postcode of Delivery Address for Correspondence

DPID

Australia Post Delivery Point Identifier of Delivery Address for Correspondence

CD_CODE

Australian Bureau of Statistics Collector district Identifier

PHONE_PRES

Presence of Telephone  -Y = Has Telephone; N = Does Not Have Telephone

FAX_PRES

Presence of Fax - Y = Has Fax; N = Does Not Have Fax

SOHO

Indicates if the Company could be a SOHO ;  HO = Home Office; SO = Small Office; SOHO = Small Home Office 

TITLE

Title of Contact person

FIRSTNAME

First Name of Contact person

LASTNAME

Last Name of Contact person

JOB_TITLE

Job title of Contact person

PHONE

Phone Number

GC_STATUS

Status of the geocode match Eg

M = matched to a single highest score address;

T = matched to one address with a tied highest score;

U = unmatched.

GC_SCORE

Score out of 100 to indicate the quality of the match with standard address 

100 = perfect match

Lesser scores indicate less than exact matches caused by differences in spelling, street typing (eg ST not RD), neighbouring suburbs Etc

GC_GEOCODE_TYPE

The coordinate location for the matched record.
A= Address site
S= Street location
L= Locality location

If the input address was matched to a street only or  perhaps a locality, then there would be a corresponding value in this field.

The G-NAF Reference data has a coordinate for each locality (centre), part of street in locality (centre) and address site. However, not all fully defined addresses in G-NAF have a known address site location so they have been geocoded to the location that corresponds to the centre of their street within the locality. In some cases the Locality centre has to be used.

GC_ADDRESS

The Address from the reference data set (G-NAF) that was matched to the input data.

* HDBRANCH, EMP_RANGE, FULL_ADDRESS are extra fields added for use in the Business Analyst.

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